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Edna Chocolates announces Celebrity Endorsement contract

Edna Chocolates announces Celebrity Endorsement contract for Edna RED Collection with singing sensation Bathiya & Santhush.

Edna Chocolates, a leader in the manufacturing and distribution of chocolate and confectionery in Sri Lanka, today announced that the company has entered into an exclusive contract with Bathiya & Santhush, the youth icon in the music arena as the Brand Ambassadors for Edna.

‘’We are indeed extremely excited to work closely with Bathiya & Santhush as they are a good fit, for the chocolate category. In the initial stage BnS will be extending their endorsement to our latest addition to our mainstream chocolate range, Edna RED collection. We intend reaching their massive youth following via social media (Facebook) and in addition engage the duo in celebrity appearance, magazine, television events that will heighten the visibility and awareness for Edna RED collection ’’. Stated Mr. M Rizwie, CEO (Consumer) of Edna Group.

‘’Bathiya & Santhush songs became an instant hit among the youth of Sri Lanka and this youth segment in Sri Lanka is a growing market; with high spending capacity and the willingness to try new things. The Edna RED Collection was developed with the youth in mind. Its creaminess, aroma, packaging and price were specially tested with the youth; for their feedback and recommendations.’’ Said, Mr. T Wijasinghe, Head of Marketing, Edna Group.

Mr. T. Wijasinghe further stated, ‘’our association with BnS will be kicked off at a live musical show at Nelum Pokuna, where ’Bathiya & Santhush will officially endorse our latest launch Edna RED collection. This will be followed by a comprehensive campaign of above the line and below the line activities. A strong media presence with a television commercial featuring ’Bathiya & Santhush, followed up with various activities with point of sale material’’.